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Experiential & Environment

NEATT & BOAT

Located in Songdo International City, the 305-meter-high NEATT has excellent location for Northeast Asia Trade and is a Landmark in Songdo, planned by global investment firm GALE international. Using the architectural features as graphic motifs, we developed Identity and signage system, which are all about identity.
Client:
GALE INTERNATIONAL
Release Date:
August 2008

North-East Asia Trade Tower

NEATT represents and became a landmark and a badge of Songdo International City. It's a 305 meter high and located on a most exclusive location of Songdo as an symbol of territory that's been invested from GALE international. The wayfinding & signage system system reflects the brand identity that represents the graphical form and visual personality of the building.

NEATT & BOAT

송도국제신도시에 위치한 높이 305m의 ‘NEATT’는 동북아트레이드의 뛰어난 입지조건을 가지고 있으며, 세계적인 투자회사 GALE international가 계획한 송도의 Landmark입니다. 건물의 조형적인 특징을 그래픽 모티브로 적극 활용하여 Identity와 signage system을 개발하였으며 이 그래픽 모티브는 주변부지까지 전체적인 아이덴티티를 이루게 되었습니다.

位于松岛国际新城市, 高度为305米的"NEATT"在东北亚贸易中拥有卓越地理条件, 是 全球性的投资公司GALE international规划的松岛Landmark。积极利用了建筑造型的主题图像, 开发了个性和标识系统, 该图像及周边的整体设计将个性变得协调起来。

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